See Umbra’s new HoloLens demo at Gamescom 2016!

August, and most importantly Gamescom, are finally here! This is definitely one of our favorite events and the sheer size of it is just massive! Umbra will be attending again this year, you can find us inside the business area (Hall 2.1, booth D022) where we have few exciting demos for you to see. The city … Continued

Pokémon GO – Why AR is more exciting than VR

I guess everyone has heard about Pokémon Go already – after all the whole internet is amazed by this simple yet captivating game that’s got us all running after imaginary animal-like beings like crazies. The trick lies within location based augmented reality, which creates a totally different layer to the world we live in. Not only … Continued

Why we need more powerful consoles – or do we?

I consider gamers quite lucky. We have tons of devices to play with, something for every taste and need. I jumped out of my #PcMasterRace life after getting bored with the constant component upgrading I felt I had to do in order to keep up, and have been a console girl ever since. I don’t … Continued

Exhibiting at GDC is a blast, but also a lot of hard work

The annual Game Developers Conference is the most important event of the year for many in the gaming industry, and we’re no different either. With nine brave Umbrians we conquered the expo halls quite literally, as you could find us at three different booths. Also a lot of meetings were held during the days, and … Continued

Umbra goes Vision Summit 2016

In Finland we have this thing called endless winter, but we did finally manage to see some sun during the Vision Summit 2016 that was held last week at Loews Hollywood Hotel. Needless to say we were more than happy to attend, especially as we got our GearVR-demo ready to go public just few days before. There … Continued

Digital marketing – the things I don’t want to see in 2016

While the marketing trends for 2016 seems to be focused towards the consumer experiences, utilizing every piece of useful data and owning the omni channel thinking, we still have few remnants of the past haunting us with inconvenience. Here are some things I personally find annoying or just not that useful – both as a … Continued