Jenni Ahlapuro

I like beer, unicorns and video games. Head of Communications at Umbra.

Umbra goes Vision Summit 2016

In Finland we have this thing called endless winter, but we did finally manage to see some sun during the Vision Summit 2016 that was held last week at Loews Hollywood Hotel. Needless to say we were more than happy to attend, especially as we got our GearVR-demo ready to go public just few days before. There …

Digital marketing – the things I don’t want to see in 2016

While the marketing trends for 2016 seems to be focused towards the consumer experiences, utilizing every piece of useful data and owning the omni channel thinking, we still have few remnants of the past haunting us with inconvenience. Here are some things I personally find annoying or just not that useful – both as a …

Slush 2015 was great, and here is why

Even though Finland is small in size, we do have some big events throughout the year. One of them is the startup and tech focused conference called Slush, which happened once again last week. Obviously we were there too representing our new product in development, and of course checking out the latest trends in business and …

We announced some news, and boy did we party too!

Like you may have noticed, we announced some great news last week. As a short recap, we did close a $3.4M Series A round of financing for developing our technology further. Our grand goal is to be able to stream and render any 3D content on any device in real time. It may sound a …

What Destiny taught us about teamwork

    Obviously Bungie’s sci-fi shooter has been out for a fair amount of time and the game hasn’t been no stranger to us Umbrians. We’ve been raiding, looting and grinding for over a year now, some more actively than others. Recently published The Taken King -expansion got us all together again working for the greater …